12. Focus on the story only you can tell.
“You can outsource many things when you work as a travel blogger: design, SEO, some social media, and more. But you can’t outsource the story that you are uniquely positioned to tell. THAT is your most valuable tool as you build a travel blog. Ask yourself: ‘How has my life given me a perspective that is different from others?’ Think about this question as you write, always. Your story will set you apart from other bloggers, because no one can take that story away from you. Weave that narrative — be it your past skill set, your passions, or your quirky obsessions — into your posts and your online branding. It will be what sets you apart in a very saturated market. And it is what your readers will latch onto as your site grows.”
—Jodi Ettenberg, Legal Nomads