13. In other words, brand yourself.
“I know it can feel narcissistic to write about yourself all the time, but it’s your personality and your opinion that sets you apart from travel guides like Lonely Planet or Fodor’s. Your personal perspective is what makes you unique and provides value to your readers. Plus, people like connecting to people, so adding the human element to your brand is beneficial from a marketing standpoint as well.”
—Jeremy Scott Foster, travelFREAK
“And make sure to elaborate on who you are, your interests, and your travel philosophy on your ‘About Me’ page, arguably the most important page on your blog.”
—Keith Jenkins, Velvet Escape