16. Do really interesting stuff.
“At face value, this seems pretty basic. But when I say do interesting stuff, I mean do REALLY interesting stuff — sensational, fascinating, challenging stuff, like kayaking in Greenland, walking across India, or camping in Antarctica. When the topics are unique, they’re more likely to be shared with a larger audience.”
—Matthew Karsten, Expert Vagabond
“Separate yourself from the crowd of those who just give travel tips, but aren’t really traveling, and do something epic that also happens to get people’s attention. I once packed up my life to go live on a Gaucho ranch in middle-of-nowhere Argentina, which people thought was totally weird, but fascinating. I didn’t do it for the hits or for the subsequent publications that came out of it. I did it because it was something I really wanted to experience.”