28. Never endorse a product that you don’t actually believe in.
“After your site is launched, you may be approached by brands or other online sites to post a glowing review. And it can seem tempting, especially when they are paying you. Make sure to only endorse a product or site that you really believe in. Readers are smart and will be able to see right through a dishonest post. Posting something about a company you don’t know much about or don’t believe in will put you on the fast track to losing loyal readers. And without them, you are back to square one.”
—Carri Wilbanks, Catch Carri
“Too many travel bloggers are the mouthpieces of the brands they have been hosted by. Good travel bloggers work like journalists, not advertising copy writers — so write the facts and give your readers the honest scoop. The hotel is under construction and it made your stay miserable? I’ll bet you would have liked to know that before you booked it. So would your readers. Tell them. The hotels, resorts, and PR people don’t like it? They are not your audience.”
—Kim-Marie Evans, Luxury Travel Mom