4. Decide how you will make money from day one.
“A lot of bloggers have a ‘blog first, monetize later’ approach. Although you may not want to monetize from day one, your strategy for monetization should always be in mind. It should shape the overall direction and focus of the blog you intend to build. By knowing your end goal, you will create content that serves the needs of your target customer, rather than your target reader.”
—Meagen Collins and Tom Williams, Five Dollar Traveller
“Start at the money and work backward. A lot of people start blogs thinking that they will get a bunch of readers and that will somehow turn into money down the road. That can happen, but it’s much less effective than starting your blog with a specific income source in mind and then working toward it. The latter method enables you to stay focused on high-value tasks, gauge your performance, and ultimately make a better income faster.”